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Practical notes on website performance, SEO, conversion and building software that lasts.

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Migrating a legacy PHP app without a big-bang rewrite
14 Jul 2026

Migrating a legacy PHP app without a big-bang rewrite

The strangler-fig approach: wrap the old system, move one capability at a time behind a router, and keep shipping features the whole way through.
Laravel in 2026: why we still reach for it
12 Jul 2026

Laravel in 2026: why we still reach for it

Where Laravel fits in a modern stack, and how we keep large PHP codebases clean and hirable.
Cloud cost control for small engineering teams
5 Jul 2026

Cloud cost control for small engineering teams

Where the bill actually goes, the handful of changes that cut it without a migration, and how to keep spend visible so it never surprises you again.
From prototype to product: how we scope and de-risk custom software
26 Jun 2026

From prototype to product: how we scope and de-risk custom software

The discovery process we run before writing production code: mapping the workflow, finding the risky unknowns, and turning a vague idea into a costed plan.