Blog
Insights & Guides.
Practical notes on website performance, SEO, conversion and building software that lasts.
Choosing a tech stack for a SaaS MVP in 2026
A decision framework for picking the language, framework, database and hosting for a first version — optimised for speed to market without painting yourself into a corner.
Designing REST APIs your web and mobile clients will thank you for
Resource naming, pagination, error shapes, versioning and auth — the API design choices that decide whether the front-end team moves fast or fights you.
How much should a business website cost in India in 2026?
A practical breakdown of what drives website pricing — page templates, custom design, integrations, CMS and performance work — with realistic ranges.
Database schema design: get it right before you have users
Normalisation, keys, indexes, soft deletes and audit trails — the schema decisions that are cheap now and expensive to change once real data lands.
Core Web Vitals: what actually moves the needle
LCP, INP and CLS in plain terms, plus the short list of changes that delivers most of the gains on a typical site.
Shipping faster with CI/CD: a pragmatic pipeline
What belongs in continuous integration, what belongs in deployment, and how a small team gets to safe, boring, multiple-times-a-day releases.